Google Ads API v25.1 is a no-breaking-change minor release, but v25 migrations and the August 31 Shopping Local Inventory Ads change still require an integration audit.
Google says Content API for Shopping will shut down after August 18, 2026. Use this Merchant API migration checklist to audit feeds, products, data sources and scripts.
Google's target-based bidding change starts August 17 for affected budget-limited campaigns, while the Bid Target Adjustment Tool is already live.
A practical guide to using AI Max, Performance Max, and Smart Bidding together in 2026 — including setup steps, budget frameworks, and what to watch when AI gets it wrong.