X Ads and AppsFlyer: Setup, iOS Attribution and Reporting
Set up X Ads with AppsFlyer, understand iOS attribution, and reconcile installs, events, cost and SKAN before changing budgets.
Tag
Paid Media
Digital Marketing
2026 Holiday Marketing Trends: What Advertisers Should Change Now
Microsoft's six 2026 holiday shifts translated into a practical advertiser plan for AI-assisted discovery, earlier journeys, value-led offers, trust and measurement.
Digital Marketing
How to Measure Paid Social’s Impact on Paid Search Demand
A practical evidence ladder for measuring whether paid social creates paid-search demand, from branded-search baselines to lift studies and geo tests.
Digital Marketing
Snapchat Unified Attribution 2026: AppsFlyer and Adjust Setup Checklist
Snapchat's 31 August 2026 rollout connects Snap campaign optimization with AppsFlyer or Adjust signals. This guide covers eligibility, setup, privacy and QA.
Digital Marketing
LinkedIn Marketing API 202608: What Marketers Must Fix
LinkedIn Marketing API 202608 changes audience access, segment capacity, account-level UTMs, qualified-lead conversions and geo targeting. Use this implementation checklist before the August 31 deadline.
AI News
ChatGPT Ads Product Feeds: Setup, Schema and Delta Updates
OpenAI now documents ChatGPT Ads product-feed campaigns. Use this implementation guide to prepare the schema, import and validate a catalog, maintain it with Delta Feeds and diagnose product delivery.
ChatGPT Ads India Setup Guide 2026: Rollout and Access Checks
OpenAI announced a later-today ChatGPT Ads self-service rollout across India, Europe and MENA. The live country table remains the access check.