Google's July 2026 crawl-budget rewrite adds a conservative starting capacity, shared crawler capacity, clearer host-health signals, and HTTP caching guidance. This source-backed analysis separates new disclosures from old principles and explains what SEO teams should do.
A practical SEO audit workflow that turns crawl, index, content and performance evidence into a prioritised backlog with owners and acceptance tests.
A practical, zero-cost keyword research workflow that turns Search Console, Keyword Planner and SERP evidence into clear page and content decisions.
A practical guide to Google's generative AI performance report in Search Console, including its limits, a weekly measurement workflow, GA4 reconciliation and decision rules.
Track Instagram, TikTok, X and YouTube in Google Search Console. Updated guide to platform properties, 24-hour trends, query groups and format comparisons.