Google's July 2026 crawl-budget rewrite adds a conservative starting capacity, shared crawler capacity, clearer host-health signals, and HTTP caching guidance. This source-backed analysis separates new disclosures from old principles and explains what SEO teams should do.
A practical SEO audit workflow that turns crawl, index, content and performance evidence into a prioritised backlog with owners and acceptance tests.
Google Trends now supports category-first exploration and query-plus-category filtering. Add both modes to keyword research, then validate signals with first-party data, SERPs and one-page mapping.
Google’s documentation now says AI performance insights and the generative-AI visibility control are available worldwide. Here is how to interpret both.
Track Instagram, TikTok, X and YouTube in Google Search Console. Updated guide to platform properties, 24-hour trends, query groups and format comparisons.