55 articles
Anthropic's Claude agent APIs are GA. Learn when marketers should use browser, Skills and Files, plus the approval and data controls a safe pilot needs.
Google now documents a Preferred Sources button. Learn who is eligible, how to add it, and why it is not a ranking shortcut.
Google Ads API v25.1 is a no-breaking-change minor release, but v25 migrations and the August 31 Shopping Local Inventory Ads change still require an integration audit.
LinkedIn Marketing API 202608 changes audience access, segment capacity, account-level UTMs, qualified-lead conversions and geo targeting. Use this implementation checklist before the August 31 deadline.
OpenAI now documents ChatGPT Ads product-feed campaigns. Use this implementation guide to prepare the schema, import and validate a catalog, maintain it with Delta Feeds and diagnose product delivery.
Google says Content API for Shopping will shut down after August 18, 2026. Use this Merchant API migration checklist to audit feeds, products, data sources and scripts.
A practical customer journey mapping guide for digital marketers: define the audience and decision, map stages and touchpoints, gather evidence, connect the map to channels and metrics, and prioritise the next improvement with a copyable template.
LinkedIn is reducing generic content and inauthentic engagement while expanding AI-powered Feed ranking. Here is what marketers can verify, what remains unknown, and how to build a cross-platform workflow that keeps human judgment, evidence, and disclosure intact.
A practical link building system for earning editorial citations through useful assets, relevant outreach, digital PR and transparent measurement.
Google's target-based bidding change starts August 17 for affected budget-limited campaigns, while the Bid Target Adjustment Tool is already live.